Mercedes Benz Center: A Unique Vehicle Showroom And Service Center

Designed by Bernard Gomez

The design of the Mercedes Benz Center, envisioned by renowned designer Bernard Gomez, is inspired by the idea of preserving the horizontality of the site while creating an understated yet captivating entry. The building is visualized as a series of terraced pavilions linked by ramps, with the showroom display pavilion taking center stage. This pavilion extends as a long element, parallel to and poised above the road level, allowing for maximum exposure of the vehicle exhibits.

What sets the Mercedes Benz Center apart is its unique experiential interaction between the user and the Mercedes brand. The combination of multi-level green terraces and ramped vehicular access creates a seamless flow, allowing vehicles to be brought into important activity spaces such as the Show Car area, Vintage Museum, and Auditorium. These spaces serve as venues for functions and product launches, enhancing the overall experience for visitors.

The Mercedes Benz Center has been recognized for its outstanding design and creativity, earning the prestigious Bronze A' Design Award in 2022. This award is bestowed upon designs that demonstrate ingenuity and resourcefulness, incorporating best practices in art, science, design, and technology. The center's strong technical and creative skills contribute to quality of life improvements, making it a true testament to the Mercedes brand's commitment to excellence.